Does your e-commerce business have the marketing plan it needs for a successful Black Friday/ Cyber Monday/ Holiday Season? One of the top items on your marketing plan for Q4 must be to increase your reach and warm up your cold audiences. That way when you are ready to promote Black Friday, Cyber Monday, and Holidays promos, your audience is already thinking about you and are ready to buy! Here’s a checklist on what you should have in place to increase your reach and start warming your cold audiences.
✓ Email List Growth Strategy. Your email list is your most valuable asset during the season. You will notice that as soon as emails are sent with your promos, orders will start coming in. The bigger your email list, the more orders you will get. Here are a couple of strategies you can implement to grow your email list.
- Giveaways
- Run Facebook ads to cold audiences with a promo in exchange for their email. For example, get 15% off your 1st order.
- Tell your social media audience to join your email list in order for early access to Black Friday /Cyber Monday discounts.
✓ Facebook Ads Cold Target Audience. Build engagement and conversion campaigns for cold audiences. Remember, even if they don’t convert right now, they will be warm enough for the holiday season.
✓ Engage Organically with Your Ideal Customers on Social Media: This is one of the most successful/FREE strategies that many people take for granted! Check hashtags that your ideal customers use. Visit your ideal customer social media profile, follow them, and engage with them. Like their pictures and leave thoughtful comments (not just fluff). When you do a good job, you pick their interest, they interact with your account and maybe follow you. Once they interact with you, they will turn into your warm audience.
✓ Giveaway: Plan a couple of giveaways for your audience to interact with you and refer their friends to your account. This is an amazing way to get more followers, grow your email list, and re-engage with your warm audience.
Ana Katz Digital 