Hey there! Today’s blog is specially made for you if you are a course creator on an online coach. There will be tons of valuable information here. Stick until the end!
This is one of the questions I get asked the most. How do I know if I’m ready to evergreen my offer? Or, if I already have an evergreen offer, how do I make it to bring consistent passive income?
First things first, what is an evergreen product?
Any online product that brings consistent passive income, and you don’t need to launch anymore. There is no opening or closing cart. It’s straight-up passive income.
Usually, people are ready to evergreen their offer, but they don’t know how to bring in consistent sales. Here is when this blog comes in handy! Let me take you on the step by step to evergreen your product:
- Live launch your product to your audience and prove your offer (BETA launch)
Launch to identify if your audience would buy your product. There are many ways to do it. Here are a couple:
Soft launch: Create a funnel and send your offer to your email list
Launch on social media: Do a mini masterclass or a challenge
Launch through Facebook ads: If you don’t have a big enough audience, you can run Facebook ads to reach a bigger audience and prove if your offer sells or not.
- Ask for feedback
Ask for comments and questions regarding your masterclass or your challenge, and most importantly, ask about the product that you are trying to sell.
- Launch again!
Improve your product to meet your audience’s needs, and launch it one more time.
Keep track of your landing page conversion rate, sales page conversion rate, and how many people opted in throughout the process. So you can create your KPIs for future use to evergreen your product.
Now that you have gone through the whole process, you know your product sells, and you have nailed down your audience language… You’re ready to evergreen your product!
If you have any questions about whether or not you are ready to evergreen your product or what you need to do to get that consistent passive income, book a call with me, I am happy to help!
Ana Katz Digital 