Everybody is talking about what is working and what is not working and what buttons to push, but let me take you on a different path. Today I am here to update you on the 4 things your strategy needs in order to be successful after all the changes IOS14 changes. Because oh man… after the privacy policy was rolled out, Facebook ads data is not the same. There is a lot of data missing inside of the platform, you can’t retarget some of your audience because of privacy restrictions, so much more! That is the reason why I want to take you back to the basics and teach the four Facebook Ads strategies to create long-term success in your business.
1. Do you truly know who your audience is?
There are multiple ways to target your audience through Facebook ads but first, you need to have a clear picture of who your audience is, their interests, and the most creative ways to get in front of them.
2. Prove your offer:
Before starting running ads, make sure you have a proven offer! Launch it to your warm audience and see if they buy or what suggestions they have about your offer.
3. Your Facebook ads copy
You must speak the same language as your audience. You want to use words that your audience understands so they can relate to your copy. Make them the hero. Tell your story and why you’re doing what you are doing. Build a connection with them. After that, they’ll want to attend your masterclass because they want to see YOU.
4. Mindset
Do you have the mindset it takes to run a Facebook ads campaign to grow your audience?
Facebook ads will work if you have the mindset it takes to test, test and test. This is about being willing to try so many things to get in front of your audience. It’s not about you or how good your ads manager is. It’s about your audience and the transformation you give them with your products. If you have an ads manager, keep in mind that you both need to work as a team and have the same goal in mind.
As an ads manager, I want you to know that my goal for my clients is the transformation they will have on their audience. So they can reach exactly the people who need their product to transform their lives, which ultimately will reflect in your sales and revenue.
Thank you so much for reading this today! If you have any questions or are interested in my services, please feel free to reach out here.
Ana Katz Digital 