How to Set Up the Facebook Pixel And Why You Need One (Even If You Aren’t Running Ads Yet)

https://youtu.be/BBb4zt4VFHc So what the heck is the Facebook pixel? The Facebook pixel is the bridge that connects Facebook with your website. Once you install the Facebook pixel on your website, Facebook will be able to track the behaviors that your audiences have on your site. This can include landing page views, webinar registrations, cart abandonment, …

How to Optimize Your Facebook Ads Audiences without Screwing Up Your Ads Performance

https://youtu.be/GeuURhea3Rw How awesome is it when after doing all the trial and error testing on your Facebook ads, you finally start learning which audiences perform really well and which don’t. Our natural instinct is to do more of what’s currently working. Maybe you’ll want to add more interests to your saved audiences, add more locations, …