The best way to build a profitable long-term relationship with your ads manager: Define expectations and responsibilities from day 1.

https://youtu.be/EWhThuhtV50 Let me ask you a question, how clear are you on what responsibilities each party has to make this campaign work? It’s easy to get confused about whose job it is to optimize certain aspects of the campaign. It’s very important for you to have clear expectations from day one when you first start …

How to make sure I’m bringing high-quality leads through paid ads

https://youtu.be/OD0ZthJNRkA How to make sure I'm bringing high-quality leads through paid ads You might be running ads for a lead magnet or your launch, but you are doubting that the leads you are getting are high-quality leads that will convert later on. Don't worry! You are at the right place.  Let me take you through …

Mindset and Facebook Ads. What the heck does one have to do with the other?

https://youtu.be/JNrqnodCWwA I’m always hearing marketing experts talk about all the things strategy and updates about Meta (Facebook Ads). But what happens when the strategy doesn’t go as planned and things get tough? The answer is Mindset. If you or your ads team don’t have the mindset required to adapt and test new things until you …

The New Way to Set Up Custom Conversion For Your Facebook Ads

https://youtu.be/ndjak5ljI48 This is the new way Facebook is requiring all advertisers to create custom conversions after all the apple privacy updates were rolled out. I made this video specially for those people running lead magnet ads, so if you want people to join your email list or your launch, this video is for you! There …

The one mistake that is costing you a lot of sales during your launch. Are you making this mistake?

https://youtu.be/-98TJ3tcIYk Today I want to talk to you about one unconscious behavior I keep seeing over and over when course creators and coaching are launching. This is costing them not only a lot of money but also a lot of stress and waste of energy in the wrong place. I keep seeing very successful coaches …

Facebook ads are going to be dead. Should I move my ads budget to Google or somewhere else?

https://youtu.be/5YIfAZTxHFs Are you worried about the future of your Facebook ads and how to adapt? Are you wondering if you should be moving away from Facebook advertising or how to react to the changes coming up? Check out this video where I give you my perspective on how these changes are going to affect your …

How to Get your Website Domain Verified by Facebook and Why You Need to Do it ASAP

https://youtu.be/JTAAxOGOCB8 As you may already know, the privacy changes in Apple’s iOS14 will be having a big impact on Facebook and Instagram advertising. I speak about this on my blog How The Changes in Apple’s Privacy Policy (iOS14) Will Impact Facebook and Instagram Advertising for Course Creators and E-commerce And What To Do About It. …