The Decisions That Took My Business From Being An Idea To Having My Biggest Months During The Quarantine

https://youtu.be/9-MXfQj_r3E My hands were shaking, I called Jared 3 times before I made the move. I read over and over the sales page. I didn’t have all that money in cash to pay for the program but I knew that if I wanted something to change, I needed to pull the trigger. I charged the …

4 Easy Tips to Optimize your Facebook and Instagram Ads Conversion Rate

Are you getting great CTRs (click through rates) but very low conversion rates on your Facebook or Instagram ads? I know, it can get a bit frustrating when we see a lot of traffic coming into our website but they aren’t opting into our offer or buying our products. If you are having this issue, …

The Secret To Running Successful Instagram Ads And How to Get Started

https://www.youtube.com/watch?v=oBle1pI24aw I am soo excited about today’s topic because it’s one that I get asked about A LOT! When businesses contact me for help with their digital marketing strategy, they come with the impression that Instagram ads are separate from Facebook ads. I understand why they would think this since they are two different social …

Why You’re Losing Money By Not Adding Video to Your Facebook Ads Strategy and How To Get Started!

https://youtu.be/wFiRKVkLiqA Did you know that people who watch your videos are the ones who are most engaged with your brand and are most likely to buy from you?  “If a picture is worth a thousand words, a video could very well be worth a thousand sales. Considering that video now appears in 70% of the …

How to Set Up the Facebook Pixel And Why You Need One (Even If You Aren’t Running Ads Yet)

https://youtu.be/BBb4zt4VFHc So what the heck is the Facebook pixel? The Facebook pixel is the bridge that connects Facebook with your website. Once you install the Facebook pixel on your website, Facebook will be able to track the behaviors that your audiences have on your site. This can include landing page views, webinar registrations, cart abandonment, …

How to Optimize Your Facebook Ads Audiences without Screwing Up Your Ads Performance

How awesome is it when after doing all the trial and error testing on your Facebook ads, you finally start learning which audiences perform really well and which don’t. Our natural instinct is to do more of what’s currently working. Maybe you’ll want to add more interests to your saved audiences, add more locations, or …

Why wait years to scale your business when you can get there much faster?

So you have a business that is successful. You want to share your message and sell your products to customers who are waiting for you to change their life. You already know who your customers are.  You connect with them on social media and maybe through emails. You would love to grow your business faster, …

How to Build High Performing Interest Audiences For Facebook Ads

If I was sitting with you at a coffee shop and I asked you who your dream customer is, what would your answer be?  https://youtu.be/34Dd0naeAJM Defining who your ideal customer is, goes way beyond their annual income, job title, and age. Getting to REALLY know your ideal customer is not just necessary to run successful …