Personalized marketing strategy for e-commerce businesses
https://youtu.be/JTAAxOGOCB8 As you may already know, the privacy changes in Apple’s iOS14 will be having a big impact on Facebook and Instagram advertising. I speak about this on my blog How The Changes in Apple’s Privacy Policy (iOS14) Will Impact Facebook and Instagram Advertising for Course Creators and E-commerce And What To Do About It. …
https://youtu.be/PUibzWgcAe8 If there’s one thing we know for sure is that the world is an ever-changing place. If you are a business owner or a marketer, adapting to new changes is something that will always happen. Today we are going to talk about what are the new privacy changes that Apple will be rolling out …
https://youtu.be/-c7QrcfkTOE When I ask my clients about the size of their email list, they think I’m going to start coaching them on email marketing and list building. In reality, most of the time I ask because their email list is one of the most powerful tools they can use to build very strong audiences for …
Continue reading "The Secret Weapon Behind Successful Facebook Ads: Your Email List"
https://youtu.be/9-MXfQj_r3E My hands were shaking, I called Jared 3 times before I made the move. I read over and over the sales page. I didn’t have all that money in cash to pay for the program but I knew that if I wanted something to change, I needed to pull the trigger. I charged the …
https://youtu.be/x0s7erWdCbc Can I ask you a quick question? What’s the main reason you’ve been holding back from running Facebook ads even though you know your business needs it in order to scale? Lately I've heard the same theme over and over. It’s not about lack of time, money, or resources. It’s about fear. Fear of …
Are you getting great CTRs (click through rates) but very low conversion rates on your Facebook or Instagram ads? I know, it can get a bit frustrating when we see a lot of traffic coming into our website but they aren’t opting into our offer or buying our products. If you are having this issue, …
Continue reading "4 Easy Tips to Optimize your Facebook and Instagram Ads Conversion Rate"
https://www.youtube.com/watch?v=-xHKUDIEZsU “How do I know if I’m ready to start running Facebook Ads to scale my business?” This is a question I get asked a lot from online business owners. My good friend @businesswithmonica and I went live on Instagram to talk about this topic and the common mistakes that e-commerce (and online) businesses make …
Continue reading "Common Mistakes That E-commerce Businesses Make When Scaling"
https://youtu.be/d36f2dzqlWc Are you running dynamic ads yet? If you have an e-commerce business, you’ll want to keep reading. Dynamic product ads are the ads that you see on Facebook and Instagram after you viewed or added to cart a product on a website. This type of ad generates an average of 5-10x ROAS. If you …
Continue reading "Creating Dynamic Facebook and Instagram Ads"
https://youtu.be/MSWw2QZp5d4 Does your e-commerce business have the marketing plan it needs for a successful Black Friday/ Cyber Monday/ Holiday Season? One of the top items on your marketing plan for Q4 must be to increase your reach and warm up your cold audiences. That way when you are ready to promote Black Friday, Cyber Monday, …
https://youtu.be/eGpAPNORwyg Last week for the first time ever one of my client’s Facebook Business account got disabled. The message that Facebook was giving me said that we could no longer use that business account because of a policy violation. I gotta admit, the first thing I did was I panicked. I thought “what policy did …
Continue reading "Did your Facebook Ads Account Get Shut Down? Here’s What to Do About It."
