The best way to build a profitable long-term relationship with your ads manager: Define expectations and responsibilities from day 1.

https://youtu.be/EWhThuhtV50 Let me ask you a question, how clear are you on what responsibilities each party has to make this campaign work? It’s easy to get confused about whose job it is to optimize certain aspects of the campaign. It’s very important for you to have clear expectations from day one when you first start …

How to make sure I’m bringing high-quality leads through paid ads

https://youtu.be/OD0ZthJNRkA How to make sure I'm bringing high-quality leads through paid ads You might be running ads for a lead magnet or your launch, but you are doubting that the leads you are getting are high-quality leads that will convert later on. Don't worry! You are at the right place.  Let me take you through …

Mindset and Facebook Ads. What the heck does one have to do with the other?

https://youtu.be/JNrqnodCWwA I’m always hearing marketing experts talk about all the things strategy and updates about Meta (Facebook Ads). But what happens when the strategy doesn’t go as planned and things get tough? The answer is Mindset. If you or your ads team don’t have the mindset required to adapt and test new things until you …

The New Way to Set Up Custom Conversion For Your Facebook Ads

https://youtu.be/ndjak5ljI48 This is the new way Facebook is requiring all advertisers to create custom conversions after all the apple privacy updates were rolled out. I made this video specially for those people running lead magnet ads, so if you want people to join your email list or your launch, this video is for you! There …