How to make sure I’m bringing high-quality leads through paid ads
You might be running ads for a lead magnet or your launch, but you are doubting that the leads you are getting are high-quality leads that will convert later on. Don’t worry! You are at the right place.
Let me take you through four steps to make sure from the start that you are attracting the right audience for your business:
- The quality of your lead magnet is going to determine the quality of your lead.
We often put out a lead magnet that we think is good, but we have not ensured that it is exactly what our dream client needs.
When you are building your lead magnet, first take a piece of paper and write down who your dream client is, their pinpoints, and the main question they are asking you a lot that they will buy from you. Give that to them for free.
- When creating the ads, make sure you call out your audience in the image and the copy. Example: Name of lead magnet for copywriters.
- Call out your audience on your landing page. Mention who the lead magnet is for.
- When people start opting in for your lead magnet or your launch, they are getting added to your email list or your Facebook group or if they follow you on social media. Please check out their profiles to make sure they are the people you want on your email list.
I hope this helps you make sure that the leads that you are paying for are the ones that are going to want to pay for your product or service.
Let me know if you have any questions in the comments below this blog, and if you would like to learn more about how we can work together, don’t hesitate to get in touch with me here. My team will be reaching out to you to schedule a discovery call.