So how do you know if you’re ready to hire an ads manager or if you should continue running Facebook ads yourself (or start running them yourself)? This is a question I get asked very often. Today I’m going to give you five tips that will guide you through making this decision. So if you are in defense of hiring a Facebook ads manager, and if you don’t know if this is the right move for your business right now, this blog is for you!
- Do you know enough about Facebook ads so you can trust someone else with your advertising and your money?
Tip: Before you hire an ads manager, I always recommend you to learn enough about Facebook ads to know if the person you hire is knowledgeable enough to help you scale your business.
- Are you ready to start thinking of Facebook ads as an investment instead of a spend?
Tip: LONG-TERM GAME, three words to keep in mind when you are running Facebook ads. In my last video I talked about this, your leads might not convert in this launch but they will convert in the next one, you have to give your audience time to warm up and get to know your business. At first, you will be buying data for the testing phase, then you will go to the optimization phase and after that is all about scaling. You are not going to get the results you want within the 1st month, which means playing the long-term game is the way to go when you decide to invest in a Facebook ads manager.
- Do you have a marketing budget in place and do you know how much you are willing to invest per month? Many times, people don’t know how much they’re willing to invest consistently to get the results they want.
Tip: You need to have an ads budget in place, so you can actually know how much you afford month to month.
- Do you have a marketing funnel in place?
Tip: Walk people through a funnel, remember, people do business with people. Have at least one more touchpoint where you’re re-engaging the leads that are coming in from the ads. Have an email marketing strategy, a social media strategy, a Facebook group, or something similar where you can continue building a relationship with your audience.
- Are you ready to let go of control and let the expert do its job?
Tip: As entrepreneurs, we tend to think that we are the best experts to do every job in our business (I do this sometimes too!) But the reality is that we need to let go of control and outsource those tasks to the best experts that will help us scale our business.
By answering the questions above you will know if you are ready to hire an ads manager for your online business or if you should keep it in-house for now! If you are ready to start scaling your business and would like to learn more about my facebook ads services, just get in touch at anakatzdigital.com/contact